The newest generation of polyester roll up films. This film has an improved matte coating that is designed for maximum print density and durability with the latest generation aqueous inkjet printers. The gray backside provides 100% opacity to prevent show through and washout colors. The durable polyester construction is engineered to with stand repeated rolling in portable display units without tearing or edge fraying, making it ideal media for tradeshow, retail and other point of purchase displays.